Eliud Sanchez Jr. (born June 6, 1981) known by his primary stage name Sinis, or
by his alter ego Sinister, is an American rapper, record producer and designer.
Sinis quickly gained popularity in 2001 with his cousin, Baff, under the name
UNIT in New Britain, Connecticut, as a group on the underground rap scene.
This album lead Sinis to a 4-year record deal for UNIT with independent label,
Urban Ikon.
Within the first year of their contract one of the members of UNIT dropped out
leaving Sinis and his cousin as the standing members of the group. The record
was so popular though it is still being sold today. Despite a contract breach by
the record label and only one album being produced in four years, this hurdle
brought Sinis increased popularity and eventually as he gained his
independence, allowed Sinis to experiment on his own and ultimately into
mainstream recognition.
Sinis hooked up with music producer Tony Benjaminz. Since Tony and Sinis
knew each other from the old days of studio sessions and cyphers, it wasn’t long
before Tony and Sinis brought Tony’s roommate Jack Nickelz on board to
produce Sinis’first solo project, "Wake Up and Go Back to Sleep".
Sinis designed the music and Nickelz developed the beats to create an album,
together for the first time, in 2008 under Nickelz's label, Shattered Iconz.
This union was significant for Sinis. Nickelz was a huge influence on Sinis’music
and helped expand the breadth of Sinis’creative musical vision with abstract
sounds, positive lyrics and alternative thought processes that placed Sinis out of
his initial poverty stricken childhood experience of rap lyrically. However, the
album was not highly promoted and was lost in the shuffle, forcing Sinis to shop
around for another producer.
Before long, Sinis approached his old friends Tony Benjaminz and Smooth Mike
and developed a rapport with mainstream producer ChaseBeats and producer of
Eminem's smash single "We Made You"; Doc Ish. After a year of
grinding in the studio; Sinis and the collaborative team knew this album would be special.
"You’re Welcome" still has Sinis’ talented touch just as much as his previous
work, but it is in "You’re Welcome" where Sinis truly grows into his own
movement.
"You’re Welcome’s" mainstream capabilities, while it carries a few notes of that
underground sound, has a soft new edge that truly reveals how Sinis has
matured his talent through his music both lyrically and musically. Sinis has
mastered his genius from remorseless tunes of fury into reclaiming a state of
emergency, so to speak. The emergency being – here is the good music.
